Monday, December 03, 2007

SF Auto Show

I spent the weekend in SF. It was a cool upper 50's but no where near the snowy early winter weather Seattle had this weekend.

Well, while in SF I attended my first auto show ever. What was fascinating was the way the auto companies are marketing cars and the types of people that were drawn to particular cars. Clearly the auto shows had to promote less cleavage and more brains as the runway model women representing the cars were now covered head to toe in pinstripe suits, cuff links, etc; just tight enough to get the male consumer's interest, but tasteful enough to make a gesture to the female who actually makes 85% (or something close to it) of the financial decisions for the household. Thank GOD.

What's hot this year?
Hmmmm. Nothing.
Every car company was hyping fuel efficiency but had NO product to show for it. In fact VW left its TDI (diesel model) at home. Mercedes had a diesel that held the design left to inspire grandma (including the ruffled leather upholstery). American auto makers? Big, still big, dumb cars. Mini Cooper????....well they are going backwards as they now make a stupid looking extended cab that can work as a great car for a funeral parlor serving diminutive expirees.

Oh well....
The international bike show rocked.
You get the picture.

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